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Mr. Kihachiro Onitsuka established ONITSUKA Shokai in Kobe in 1949. The company name was later changed to ASICS, an acronym for the Latin expression ‘Anima Sana In Corpore Sano’ which means ‘You should pray for a healthy mind in a healthy body’.

 

In 1953, the company released their first Marathon shoe. To eliminate blisters, these ‘Magic Runner’ shoes included an air vent system which circulated air within the shoe. This idea was inspired by observing air-cooled motorcycle engines.

 

Asics footwear has continually evolved within many sports, thanks to their innovations of cushioning, breathability and weight. Athletes choosing Asics footwear and clothing have excelled in many sports including wrestling, speed-skating, basketball, rugby and marathon running. Asics range extends to sports clothing.

 

At Start Fitness, we stock the latest range of performance sports shoes from Asics featuring the iconic Asics Gel. These include the Gel Kayano 26, Asics’ flagship stability shoe, and neutral shoes Gel Nimbus 21 and Gel Cumulus 21 shoes. These award-winning shoes perform consistently year on year.

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  • Asics Elite Short Sleeve Mens Running Top - Black

    Asics Elite Short Sleeve Mens Running Top - Black

    SAVE 45%

     £18.00

    RRP £32.99You Save £14.99

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  • Asics Sport 7 Inch Mens Running Shorts - Blue

    Asics Sport 7 Inch Mens Running Shorts - Blue

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     £18.00

    RRP £34.99You Save £16.99

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  • Asics Sport Woven 2 In 1 Mens Running Shorts - Grey

    Asics Sport Woven 2 In 1 Mens Running Shorts - Grey

    SAVE 44%

     £20.00

    RRP £35.99You Save £15.99

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  • Asics 7 Inch Slit Mens Running Shorts - Black

    Asics 7 Inch Slit Mens Running Shorts - Black

    SAVE 50%

     £20.00

    RRP £39.99You Save £19.99

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  • Asics 5 Inch Mens Running Shorts - Black

    Asics 5 Inch Mens Running Shorts - Black

    SAVE 49%

     £18.00

    RRP £34.99You Save £16.99

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  • Asics Gel Pulse 11 Womens Running Shoes - Black

    Asics Gel Pulse 11 Womens Running Shoes - Black

     £69.90

    RRP £84.99You Save £15.09

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  • Asics Woven 5 Inch Mens Running Shorts - Blue

    Asics Woven 5 Inch Mens Running Shorts - Blue

    SAVE 40%

     £18.00

    RRP £29.99You Save £11.99

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  • Asics Performance Tech Mens Running Shorts - Black

    Asics Performance Tech Mens Running Shorts - Black

     £25.00

    RRP £39.99You Save £14.99

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  • Asics Seamless Short Sleeve Mens Running Top - Grey

    Asics Seamless Short Sleeve Mens Running Top - Grey

    SAVE 57%

     £15.00

    RRP £34.99You Save £19.99

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  • Asics Performance Cap Short Sleeve Womens Running Top - Green

    Asics Performance Cap Short Sleeve Womens Running Top - Green

    SAVE 50%

     £15.00

    RRP £29.99You Save £14.99

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  • Asics Performance Mens Training Vest - Black

    Asics Performance Mens Training Vest - Black

    SAVE 60%

     £12.00

    RRP £29.99You Save £17.99

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  • Asics Accelerate Mens Running Jacket - Red

    Asics Accelerate Mens Running Jacket - Red

    SAVE 62%

     £45.00

    RRP £119.99You Save £74.99

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  • Asics Woven 11 Inch Mens Running Shorts - Black

    Asics Woven 11 Inch Mens Running Shorts - Black

    SAVE 54%

     £16.00

    RRP £34.99You Save £18.99

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  • Asics Throw Pro Field Event Spikes - Black

    Asics Throw Pro Field Event Spikes - Black

    SAVE 41%

     £59.00

    RRP £99.99You Save £40.99

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  • Asics Upcourt 3 Mens Indoor Court Shoes - Blue

    Asics Upcourt 3 Mens Indoor Court Shoes - Blue

     £39.90

    RRP £47.99You Save £8.09

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  • Asics Gel Pulse 11 Mens Running Shoes - Blue

    Asics Gel Pulse 11 Mens Running Shoes - Blue

     £69.90

    RRP £84.99You Save £15.09

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  • Asics Gel Pulse 11 Mens Running Shoes - Grey

    Asics Gel Pulse 11 Mens Running Shoes - Grey

     £75.00

    RRP £84.99You Save £9.99

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  • Asics Gel Pulse 11 Womens Running Shoes - Grey

    Asics Gel Pulse 11 Womens Running Shoes - Grey

     £69.90

    RRP £84.99You Save £15.09

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  • Asics Gel Nimbus 22 Barcelona Marathon Womens Running Shoes - White

    Asics Gel Nimbus 22 Barcelona Marathon Womens Running Shoes - White

     £119.90

    RRP £154.99You Save £35.09

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  • Asics Gel Nimbus 22 Mens Running Shoes - Pink

    Asics Gel Nimbus 22 Barcelona Marathon Mens Running Shoes - Pink

     £119.90

    RRP £154.99You Save £35.09

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  • Asics Gel DS Trainer 25 Womens Running Shoes - Blue

    Asics Gel DS Trainer 25 Womens Running Shoes - Blue

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     £99.90

    RRP £119.99You Save £20.09

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  • Asics Gel DS Trainer 25 Mens Running Shoes - Red

    Asics Gel DS Trainer 25 Mens Running Shoes - Red

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     £107.90

    RRP £119.99You Save £12.09

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  • Asics Icon Half Zip Long Sleeve Mens Running Top - Grey

    Asics Icon Half Zip Long Sleeve Mens Running Top - Grey

     £24.90

    RRP £29.99You Save £5.09

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  • Asics Icon Half Zip Long Sleeve Mens Running Top - Black

    Asics Icon Half Zip Long Sleeve Mens Running Top - Black

     £24.90

    RRP £29.99You Save £5.09

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  • Asics Road 2 In 1 Mens Running Shorts - Blue

    Asics Road 2 In 1 Mens Running Shorts - Blue

     £35.90

    RRP £44.99You Save £9.09

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  • Asics Road Split Mens Running Shorts - Black

    Asics Road Split Mens Running Shorts - Black

     £29.90

    RRP £34.99You Save £5.09

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  • Asics Tokyo Short Sleeve Mens Running Top - White

    Asics Tokyo Short Sleeve Mens Running Top - White

     £29.90

    RRP £34.99You Save £5.09

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  • Asics Race Short Sleeve Mens Running Top - Blue

    Asics Race Short Sleeve Mens Running Top - Blue

     £24.90

    RRP £29.99You Save £5.09

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  • Asics Race Short Sleeve Mens Running Top - White

    Asics Race Short Sleeve Mens Running Top - White

     £24.90

    RRP £29.99You Save £5.09

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  • Asics Road 5 Inch Mens Running Shorts - Blue

    Asics Road 5 Inch Mens Running Shorts - Blue

     £29.90

    RRP £34.99You Save £5.09

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  • Asics Road 5 Inch Mens Running Shorts - Blue

    Asics Road 5 Inch Mens Running Shorts - Blue

     £29.90

    RRP £34.99You Save £5.09

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  • Asics Road 5 Inch Mens Running Shorts - Black

    Asics Road 5 Inch Mens Running Shorts - Black

     £29.90

    RRP £34.99You Save £5.09

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  • Asics Silver Graphic Short Sleeve Mens Running Top - Grey

    Asics Silver Graphic Short Sleeve Mens Running Top - Grey

     £17.90

    RRP £21.99You Save £4.09

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  • Asics Silver Mens 3/4 Capri Running Tights - Black

    Asics Silver Mens 3/4 Capri Running Tights - Black

     £26.90

    RRP £29.99You Save £3.09

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  • Asics Woven Track Mens Running Shorts - Black

    Asics Woven Track Mens Running Shorts - Black

     £34.90

    RRP £39.99You Save £5.09

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  • Asics Cooling Short Sleeve Mens Running Top - Blue

    Asics Cooling Short Sleeve Mens Running Top - Blue

     £44.90

    RRP £49.99You Save £5.09

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  • Asics Cooling Short Sleeve Mens Running Top - Black

    Asics Cooling Short Sleeve Mens Running Top - Black

     £44.90

    RRP £49.99You Save £5.09

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  • Asics Cooling Mens Running Vest - Blue

    Asics Cooling Mens Running Vest - Blue

     £39.90

    RRP £44.99You Save £5.09

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  • Asics Cooling Mens Running Vest - Black

    Asics Cooling Mens Running Vest - Black

     £39.90

    RRP £44.99You Save £5.09

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  • Asics Track Sprinter Mens Short Running Tights - Black

    Asics Track Sprinter Mens Short Running Tights - Black

     £34.90

    RRP £39.99You Save £5.09

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